Book I co-designed for the founders of Who What Wear.
Available for order here!
Interior page example to come upon release.
For this project I was tasked with reimagining the Winc palate profile quiz. As an entry point for potential new customers, it needed to be engaging, fun and a vehicle for the brand. In this experience, the user answers one question at a time, filling in the next pieces of the circle, literally and visually narrowing down to the perfect bottle of wine.
MAEVE Cosmetics packaging explorations
Who What Wear Collection held an influencer brunch to celebrate the launch of the winter/spring line. For this project, I developed the logo, general look and feel and branded collateral.
Photos by Erin Pederson
Ideation for an event
Site design/store concept for modern clothing collective. Merging art and fashion, Cream strives to be the go-to source for tastemakers and creatives. Seen here is the homepage as well as a still from the parallax effect that emerges as the user scrolls. As show is a still from a brand story as well as mobile.
Proposed story layout and email execution for a story on Who What Wear for Laundry by Shelli Segal
Branding — Work in Progress
Currently in development. Preview of Clique Media Group (CMG) Creative Services site is a showcase of the capabilities of CMG.
I knew that the company would benefit from an easily sharable portfolio of best pieces to show to potential advertisers. I pitched this idea to decision-makers and it went into development almost immedaitely.
Small collection of infographics
TAKE CARE BABY
Parents have a laundry list of concerns, contacts, and general routines they want to make sure their sitter has for extended trips. I wanted to create a customizable visual where parents could compile all their kiddo’s info in a fun (semi-non-crazy person) way.
Who What Wear partnered with The Grove in Los Angeles to create an outdoor movie series running once a week for a month during the summer. I conceptualized and branded the event both online and physical, creating signage, menus, popcorn bags, photo booth props and so so much more.
Collection of logos from various projects