Book I co-designed for the founders of Who What Wear.
Available for order here!
Interior page example to come upon release.
For this project I was tasked with reimagining the Winc palate profile quiz. As an entry point for potential new customers, it needed to be engaging, fun and a vehicle for the brand. In this experience, the user answers one question at a time, filling in the next pieces of the circle, literally and visually narrowing down to the perfect bottle of wine.
MAEVE Cosmetics packaging explorations
Logo and packaging for Commoditiè, a high quality affordable hygiene line. Design is no-fuss but considered - minimal but chic.
Who What Wear Collection held an influencer brunch to celebrate the launch of the winter/spring line. For this project, I developed the logo, general look and feel and branded collateral.
Photos by Erin Pederson
Ideation for an event
Site design/store concept for modern clothing collective. Merging art and fashion, Cream strives to be the go-to source for tastemakers and creatives. Seen here is the homepage as well as a still from the parallax effect that emerges as the user scrolls. As show is a still from a brand story as well as mobile.
Proposed story layout and email execution for a story on Who What Wear for Laundry by Shelli Segal
Branding — Work in Progress
Currently in development. Preview of Clique Media Group (CMG) Creative Services site is a showcase of the capabilities of CMG.
I knew that the company would benefit from an easily sharable portfolio of best pieces to show to potential advertisers. I pitched this idea to decision-makers and it went into development almost immedaitely.
Typography + texture
Small collection of infographics
TAKE CARE BABY
Parents have a laundry list of concerns, contacts, and general routines they want to make sure their sitter has for extended trips. I wanted to create a customizable visual where parents could compile all their kiddo’s info in a fun (semi-non-crazy person) way.
Who What Wear partnered with The Grove in Los Angeles to create an outdoor movie series running once a week for a month during the summer. I conceptualized and branded the event both online and physical, creating signage, menus, popcorn bags, photo booth props and so so much more.
Collection of logos from various projects